Continuing this line of thought, we began discussing “Brain Trusts” – a term used to refer to a group of individuals, generally of vastly different roles, who come together to address a specific problem, brainstorm ideas, and offer feedback to the project lead.
In our discussion, we began with a scenario an Inflowee was working through: “How do we develop meaningful culture for our teams out in the field when we have limited direct exposure to their lives? How do we make sure the things we do are important to them and not what we think are important?”
From here, the conversation got interesting because, in a sense, we became a Brain Trust. Joe H., one of our Engineers who was recently stationed in Kuwait, offered his perspective:
“Our internal [communications] are a great starting point. Having those casual conversations is what allows us to get to know each other better.” Joe then went a level deeper:
“If you understand what motivates a person, you’ll understand what they do and why they do it. Having open communication like this will bridge the gap.” From there, the whole team began to chip in – suggestions for how we bridge that gap: video chats, talking about interests, presentations over subjects we’re experts in, and even Inflowee profile “baseball cards.”
Regardless of the idea – feasible or not – we engaged in exactly what we read: a Brain Trust where ideas flowed, concepts were explored, and problems were tackled. It’s about taking the time to stop, recognize the problem, and work to overcome it as a team.
For the whole conversation, listen to the audio from our meeting here.
There is so much more to be said about Creativity, Inc. and our discussion over it. Our goal, as is with each book we read, is to improve the way we work, broaden the way we think, and ultimately, build a company and culture that genuinely and actively “Makes it Matter.”