Author: Elise A., Inflow Graphic Designer

What is an infographic?
We all know the old saying, “A picture is worth a 1000 words.” Infographics are visual representations of data and information. So the big question is, “Would you rather read four pages of text or review a single infographic?” Easy answer right? What sets an infographic apart from a regular graphic is the amount of information it conveys. Rather than just a single statistic or chart, infographics convey large amounts of data visually. An infographic may include multiple statistics along with images, charts, and small amounts of text.

Why should I use an infographic?
Infographics and graphic design are often overlooked as unnecessary fluff in reports, proposals, and brochures, but humans are visual creatures by nature. In our fast-paced world of technology we often need the facts up front to determine if something is worth more of our time. Visual representations of information can quickly convince a reader that the information contained within a document is valuable and worth reviewing.

Infographic Example: Peanut Butter & Jelly Sandwich
So you just found out that your friend has never tried the most amazing sandwich in the world, a Peanut Butter and Jelly (PB&J) Sandwich. I know, crazy right?! The only problem is you can't show your friend how to make it because she lives too far away. You could write out directions and do your best to describe why PB&J sandwiches are so awesome. Your friend would get your email (a bunch of black text on a white screen... boring!) and maybe decide to make a PB&J sandwich someday. Or you could send her an infographic that clearly outlines the steps so she can actually see how to do it. You could even include fun facts on why PB&J sandwiches are so awesome, making your infographic both persuasive and informative. Your infographic might look something like this:

Yes, making a PB&J infographic is a bit of a stretch, but it illustrates not only how impactful information can be when presented visually, but also how quickly it can be reviewed and retained. Now imagine taking your next business document or presentation to the next level with infographics!


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